One of the most effective ways to drive customers back to your website and keep them in the loop with your latest news is email marketing. Email marketing involves sending an email to your customer database, or a group of customers in your database. Remember this isn't like spam in the slightest - you only send to customers who have given you permission, and you're sending them useful information they actually want to receive.
Figuring out what to write in your emails to everyone is the hardest part. It needs to follow the golden rules of content: Be relevant, Be useful. Here's 4 tips to help you work out what to write.
- A Newsetter Every business can write a newsletter. It doesn't have to be a monthly newsletter, it can be bi-monthly or quarterly, but every business has news and information, promotions and announcements that can fill up a newsletter. And keep your customers in the loop.
- Tips and Advice are very well received and happily read by your customers. If you are a service based business, such as an accountancy or lawyer this is probably the most suitable newsletter to run. Every business has tips they can share.
- Promotions and Special Offers are another type of email well received by your customers. These don't need to be scheduled or regular, so you can send them whenever you have a special offer or promotion running. They suit online stores incredibly well.
- Special announcements are another cause for an email campaign. Do you have some news that your customers would be interested in? If your announcements or interesting news aren't regular enough for a newsletter, there's no reason you can't send once off campaigns when they come up.
As always, we can help you with automated mailing list programs and newsletter advice. Contact us for particulars!
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