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Affordably Low Cost, Easy To Do Marketing Technique




When it comes to customer service, being amazing is more about consistently being better than average than any other tactic. And above average means exactly that. You don’t have to be over-the-top amazing, you just have to be a little better than average. The trick is to be better than average, all of the time. That’s what amazement is about. Consistency makes being above average, even just a little above average, amazing.

To be amazing includes all the things we read about including product knowledge, genuinely showing that you want to help the customer, going above expectations, etc etc etc. We all should be doing that. But there is one more thing we can do, that, when coupled with all others will put you not just in front of the average business owner, but way in front.

Be nice.

In today's world, so many people aren’t nice. It’s not that they are rude or mean, although sometimes they are. No, they just don’t smile and say thank you, they make you feel they would rather be anywhere else than here with you right now. When you encounter someone who is nice, you feel so much better about doing business with them. And if you want to stand out in your profession, it is easy to do. Simply Be Nice.

  • Nice people do a number of things:
  • They are respectful
  • They do what they say they are going to do, you can count on them
  • They show up on time, respecting your time
  • They are polite. They say, please and thank you
  • And, speaking of thank you, they write thank you notes

In business, being nice is an important part of delivering customer service. It’s the positive attitude, the respect you show to the customer, and the way you make them feel appreciated. It’s an essential part of any customer service strategy. The best customer support system isn’t complete without the customer walking away feeling good about your contact.

Want to implement a affordably low cost, easy to do guerilla marketing technique? Be Nice!

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