Cyrus Shepard ran a 50-site case study to see if recent Google updates are targeting common SEO practices. Here’s what he found: Losing sites were far likelier to have more anchor text variations per page, than winning sites Losing sites appeared to be updating their content more frequently (yes, more!) than winning sites On average, losing sites used more structured data than winning sites
As you can imagine, this goes directly the opposite of conventional SEO wisdom, and past practices. We are monitoring further. Because it was a small sampling (50 sites only), it is possible the data is not accurate. More to follow on this as we monitor Google results.
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