Simple Tip to Increase Email or Newsletter Readership

Brand your outgoing emails and keep them consistent. A big reason emails don’t get opened, or get quickly deleted once they do, is that they feel like they’re coming from out of left field.

Often, this is the result of poor branding.Incorporating your brand’s visual identity into every email is essential for reinforcing brand recognition. Without this, recipients may think they’re getting spam they didn’t sign up for — thereby increasing your bounce and unsubscribe rates.

For regular individual emails, a consistent signature area is imperative. Once set up, it will automatically appear on ALL outgoing emails. For newsletters, a consistent header and footer are needed. Keep it consistent.

Like most things, increasing your readership has many facets and is incremental. One solution doesn't fix all, however small changes will add up quickly.

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