Using your Website's Footer Effectively

Your website’s footer area is more than just a place for copyright information; it can be a valuable tool for boosting credibility, ease navigation, and hopefully driving conversions.

A website footer appears at the very bottom of every page on your site. It’s an extremely important area that often goes overlooked but serves multiple functions. Your footer should include essential information, like contact details, copyright and legal information, and social media links. While seemingly small, people have learned to check the footer for certain information.

A well-designed footer is more than just a footnote. It’s a valuable space that should provide:

Contact Information
Your footer should be a convenient hub for visitors to connect with you. Include your phone number to encourage visitors to call, your email address or a form for inquiries, and your physical address if you have one. Don’t forget to add links to your social media profiles using attractive and visible icons. This encourages visitors to connect with you in various ways.
Copyright & Legal Information
Transparency is key, so your footer should clearly outline your legal and privacy information. Include a copyright notice to protect your original content. Provide easy-to-find links to your privacy policy and terms of service pages. This builds trust with your visitors and ensures they understand how you handle their data. If applicable, include a disclaimer or cookie policy to address specific concerns or limitations.
Navigation
Another crucial component when designing a footer for your website is including a menu. Navigation makes it easy for users to navigate your website and helps visitors quickly find the information they want. Don’t forget to include links to important pages on your site, including your blog (if you plan to have one). This ensures easy access to key areas of your website.
Call To Action (CTA)
Finally, consider adding a CTA to your footer. Encourage them to subscribe to your newsletter to receive exclusive updates and offers. You can also use this space to promote a specific product or service. Alternatively, consider offering a valuable free resource like an ebook or webinar to entice visitors to take the next step.

For a free evaluation and suggestions about your current site's footer contact us!