Marketing uses creative skills to advertise company products and services. It includes brand awareness, developing consumer needs and new product or service introductions.
Management uses leadership and managerial skills to improve a company's efficiency and production.
Marketing of a site often includes enhancing listings on search engines (Google, Bing, Yahoo, AOL, DuckDuck, Etc). It includes social media, press releases, and any source that causes visits to your web site. This is where we research and insert key words or key phrases in the proper quantity (too often can be worse than too little!) and more.
Management is more involved with the structure of your site and includes syntax, load speed, code enhancements, even spelling and grammar. It also includes security, DDoS attack protection, malware and virus scanning, and much more. A web site that simply loads slowly, has syntax or text misspellings or poorly chosen keywords will rank poorly on Google. Simply speeding up delivery of your pages can raise your listing ranking several levels, for instance.
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