Choosing a Business Name

Choosing a business name isn't hard, but the repercussions could last a lifetime. For instance:

The iconic and compact candy name of M&Ms was derived from the names of M&M Limited's founders, Forrest E. Mars Sr. and Bruce Murrie.

AmeriWeb Hosting was chosen back in the day of printed phone books --- I wanted to be near the beginning (listings were alphabetical).

Jeff Bezos chose the name "Amazon" for his company after finding it in a dictionary, aiming for a name that was "exotic and different" and reflected his ambition to create the largest online bookstore, inspired by the world's largest river. Bezos initially wanted to name the company "Cadabra" (as in "abracadabra"), but his lawyer, Todd Tarbert, pointed out that it sounded too similar to "cadaver" over the phone. Amazon it is!

In 1996, Larry Page and Sergey Brin called their initial search engine "BackRub," named for its analysis of the web's "back links." Larry's office was in room 360 of the Gates CS Building, which he shared with several other graduate students, including Sean Anderson, Tamara Munzner, and Lucas Pereira. In 1997, Larry and his officemates discussed a number of possible new names for the rapidly improving search technology. Sean recalls the final brainstorming session as occurring one day during September of that year.

Sean and Larry were in their office, using the whiteboard, trying to think up a good name - something that related to the indexing of an immense amount of data. Sean verbally suggested the word "googolplex," and Larry responded verbally with the shortened form, "googol" (both words refer to specific large numbers). Sean was seated at his computer terminal, so he executed a search of the Internet domain name registry database to see if the newly suggested name was still available for registration and use. Sean is not an infallible speller, and he made the mistake of searching for the name spelled as "google.com," which he found to be available. Larry liked the name, and within hours he took the step of registering the name "google.com" for himself and Sergey (the domain name registration record dates from September 15, 1997). Named by mistake.

Steve Jobs liked apples, and Steve Wozniak wanted the Apple brand name to appear before Atari in phone books. It worked out well.

Harley-Davidson began as a small motorcycle company in Milwaukee, Wisconsin and was founded in 1903 by William S. Harley and the Davidson brothers (Arthur and Walter).
Harley Davidson
Read their history here (recommended)

https://www.harley-davidson.com/us/en/content/expert-advice/harley-davidson-early-history.htm

How was YOUR business named?

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