Newspapers VS Google

A few years ago, when newspapers realized that Google News and Craig’s List were eating their lunch, the bean counters in charge started to cut costs.

One of the ways they did that was to slash editorial budgets.

Content is content, they said. We can share content between papers.

So that’s why you started seeing articles in your local newspaper about distant towns. Or auto ads in the classifieds for cars that were 200 miles away from you.

The bean counters were happy.

But…

…it accelerated the downward death spiral that newspapers were battling.

Some very smart and experienced people say we are looking at a deep business decline, and you should cut business costs to survive. Others say the economy will continue as it is, challenging but workable.

My own opinion (no I am not one of those very smart and experienced people, but I do monitor trends carefully) is as business owners we ALWAYS should be monitoring costs, cutting fat while not trimming the muscle that propels our businesses.

While others are cutting advertising, marketing, payroll and the muscle of their business, a smart business owner will keep their business in front of existing customers and new prospects. Day after day. Week after week.

I am of the opinion a web site is the muscle of your business, reminding your existing customers you are still around and ready to take care of them, and prospects a place to discover you exist and to learn more about you. The cost is minimal in the grand scheme of things.

Consider adding to your marketing, especially if we are approaching a downturn. AmeriWeb Hosting can help boost your web site responses. We are SEO experts. Our goal is to make your phone ring, and we're pretty darn good at it. Call or email for more information.

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