Often SEO tactics will provide the source of visitors to your web site. Here is a breakdown of the most commonly used sources:
* Referral: Traffic that occurs when a user finds you through a site other than a major search engine. Could include chamber listings, links to affiliated business partners, etc
* Social: Traffic from a social network, such as Facebook, LinkedIn, Twitter, or Instagram
* Organic: Traffic from search engine results that is earned, not paid and based upon keywords or keyphrases
* Ads: Also known as PPC, advertising, and other PAID advertising.
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